Websites that only offer products to purchase are going to rank lower than those that provide helpful information in addition to products. Some types of information that you can include on your website to improve your rankings are things like tips, uses, and advice regarding the products and services you offer. Make sure that your server is configured to be case sensitive on URLs. If this doesn’t happen, your site could be respidered in lower case letter, which splits up the link juice.
To maximize the efficiency of your search engine optimization, take the time to check on your server headers. Poorly formed server headers will lower your success rate. For instance, if you need to redirect traffic to another location, the server headers need to have a status of “200 Ok” or “301 moved permanently.”
RSS feeds (Really Simple Syndication) should be included on your site. These RSS feeds will count as fresh content if they are updated on a regular basis. If you are not able to find an RSS feed appropriate to your site, create your own where you post relevant information about your niche. Be sure that your visitors know that subscribing to your RSS feed is a really good thing! A title tag will make sure you are recognized by search engines, and they will then be able to understand your web page. Search engines usually will not show content past 60 characters. Tags generally carry less weight past that point anyway.
The world of podcasts is also something you should consider. Video and audio podcasts may be streamed live, and they are best when they contain valuable and timely information the consumer. This format has become increasingly popular in modern times. Just be sure to properly tag your podcasts, so that they also get a good ranking in related searches. This is a great place to be as descriptive as possible in the Meta tag itself (not the page content). There are many different meta tags addressing different information such as content, description or expiration. You can research these online to discover which meta tags you will spend time on creating when you set up your site. When you design your website, make sure that each page is somewhat different than the others. Take extra care when selecting a title to use. Both of these concepts are imperative in driving your SEO. To place high in rankings, you need your titles to include the keywords you’re focused on. Present yourself as an experienced veteran of your field. This tactic can really bring in the cash. You create a website or set of websites that draws in users based on the good information you offer. Make use of search engine optimization to attract them to the site in the first place. Always remember to give the customers what they want, not what you think they want.